For our second project in Venice, we are presenting Commercial Break from 1
to 5 June 2011 as part of the opening week of the 54th Venice Biennale.
Commercial Break is a conspicuous intervention into the historic city of
Venice, featuring over one hundred artists, each engaging with the relationship
between advertising and culture. Short digital works by globally recognized and
emerging artists from around the world will bring the form and language of
advertising to Venice. The project is curated by Neville Wakefield and powered
by POST magazine. Commercial Break is both an
intervention with the architecture of the city and an iPad application created
by POST, the world’s first magazine created specifically for the iPad. The
special art issue will allow readers to explore individual artists and films
for the 5 months of the Biennale as well as on location in Venice.
CURATOR
Neville Wakefield is a writer and commentator on contemporary
art, culture and photography. Author of ‘Postmodernism: the Twilight of the
Real’ (1990), Wakefield has contributed to numerous magazines Artforum, Art +
Auction, Art in America, I-D, Interview, The New York Sunday Times, American,
British and Italian Vogue, High Times, ACNE Paper and the Journal and many
others. As well as contributing to monographs on many significant artists
including Matthew Barney, Dan Colen, Vija Celmins, Daido Moriyama, Richard
Prince, Ed Ruscha and Rachel Whiteread, Wakefield co-edited the highly
influential 'Fashion: Photography of the Nineties' (1996), was creative
director of Tar Magazine and continues to work as creative director for Adam
Kimmel Projects and creative consultant for Calvin Klein. In 2005 he co-founded
‘Destricted’, an ongoing series of pornographic films by artists such as Marina
Abramovic, Larry Clark, Gaspar Noe which shook critics at Edinburgh, Lorcarno,
Sundance and Cannes. Since then he has also served as Senior Curatorial Advisor
for PS1 MoMA and Curator of Frieze Projects at the Frieze Art Fair. Recent
shows include Greater New York (PS1 2010), 'Matthew Barney: Prayer Sheet with
Wound and Nail' (Schaulager 2010) and the upcoming 'Jack Smith: Thanks for
Explaining Me,' Barbara Gladstone Gallery opening May 6th 2011.
Participating artists include:
Aaron Young; Adam McEwen; Adel Abdessemed; AES + F; Agathe Snow;
Agnierszka Kurant; Ahmet Ogut; Aida Ruilova; Aleksandra Mir; Alex Hubbard;
Andrea Chung; Annika Larsson; Anton Ginzburg; Ari Marcopoulos; Assume Vivid
Astro Focus; Baptist Coelho; Barbara Kruger; Blue Soup Group; Brendan Fowler;
Bruce High Quality Foundation; Cevdet Erek; Christian Jankowski; Collier
Schorr; Cyprien Gaillard; Dan Colen and Nate Lowman; Daniel Newman; Dima Gutov;
Dmitry Bulnygin; Dominic Nurre; Dzine; Electroboutique; Eloise Fornieles; Erika
Verzutti; Gardar Eide Einarsson; Gelitin; Gillian Wearing; Hanif Kureshi; Hank
Willis Thomas; Hans Op De Beek; Helmut Lang; Heman Chong; Hu Jieming; Huang
Kui; Ilya Korobkov; Janaina Tschäpe; JD Walsh; Jen DeNike; Jennifer Wen Ma;
Jeppe Hein; Jitish Kallat; Johan Grimonprez; John Pilson; Jonathan Horowitz;
Josephine Meckseper; Julião Sarmento; Kaari Upson; Karen Kilimnik; Kon
Trubkovich; Kris Martin; Lais Myrrha; Lara Favaretto; LaToya Ruby Frazier; Liz
Cohen; Liz Magic Laser; Lu Yang; Marcel Odenbach; Marco Brambilla; Marcos
Chaves; Maria Petschnig; Marilyn Minter; Martin Murphy; Martynka Wawrzyniak;
Matias Faldbakken; Matthew Day Jackson; Maurizio Cattelan; Melodie Mousset;
Meredith Danluck; Michael Sailstorfer; Mika Rottenberg; Mike Bouchet; Miltos
Manetas; Monica Narula; Munir Kabani; Narendra Yadav; Natalie Czech; Nicolas
Provost; Norma Jeane; Olaf Breuning; Olympia Scarry; Paola Pivi; Paolo
Canevari; Pascual Sisto; Pavel Buchler; Peter Coffin; Pinar Yolacan; Prasad
Raghavan; Rashaad Newsome; Raymond Pettibon; Richard Phillips; Rirkrit
Tiravanija; Riyas Komu; Rodrigo Matheus; Ruangrupa; Ruben Bellinkx; Ryan
Gander; Ryan McNamara; Ryan Trecartin; Samar Jodha; Sara Ramo; Sarah Morris;
Scott King; Sergey Bratkov; Shreyas Karle; Shwetal Patel; Slater Bradley;
Stefan Brüggemann; Sudarshan Shetty; SUPERFLEX; Terence Koh; The Propeller
Group; Thiago Rocha Pitta; Tintin Wulia; Tom Sachs; Tony Oursler; Uri Aran;
Valeska Soares; Vanessa Beecroft; Wilfredo Prieto; Wilhelm Sasnal; Xu Tan; Yi
Zhou; Yoshua Okon; Zhou Xiaohu.
Neville Wakefield: Curator Emma Reeves: Director of Content Aimee Ehrman: Artist Liason and Film/Editing Coordinator Nicolas Galetta: Editing Assistant Video Post-Production: My active Driveway NY Defne Ayas and Davide Quadrio (Arthub Asia) and Shwetal Patel:
Content Consultants
With thanks to all the participating artists and their galleries.
Beluga Noble Russian Vodka is firmly committed to supporting
contemporary art events worldwide. On this occasion, Beluga is the proud
supporter of Commercial Break. We are excited by the opportunity to
work alongside Garage Center for Contemporary Culture in Moscow and Garage
Projects worldwide.
Our Event Launch Partner:
Commercial Break would not have been possible without the kind
patronage of our Event Launch Partner, the international financial services
group Société Générale.
Société Générale is one of the largest European financial services groups.
Based on a diversified universal banking model, Société Générale is also a
significant player in specialised financing and insurance, private banking,
asset management and securities services. Its 157,000 employees based in 85
countries accompany more than 33 million individual, corporate and
institutional customers throughout the world on a daily basis.
www.societegenerale.com
STILLS
Video-still by Marilyn Minter, from Green Pink Caviar, 2009
FILM
GREEN PINK CAVIAR BY MARILYN MINTER
SHOT AND EDITED BY AUSTIN LYNN AUSTIN
MUSIC BY J. RALPH
