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Events

Motion design: how do they do that?

Artem Kurenkov
May 11, Wednesday
Lecture19:00

Motion design is a relatively new trend in art. The techniques known in graphic design for ages have just started being adopted in motion design. Every day a new motion design work published on the web enjoys its 15 minutes of fame. However, setting apart the impressive variety of works and their unlimited capabilities, most of them subtly seem to have one thing in common. These are the techniques which are common and well used not only in this particular type of design, but in graphic design, interior design, object design, etc. In this media environment they undergo transformations beyond their recognition. However, basically they are still the same. The purpose of the lecture is to learn more about these techniques by the example of the most recent and compelling works and to demonstrate the areas of their application.

What is the process of idea creation in motion design? What are the basics of communications? What are the means of self-expression? And what techniques become popular and why? The lecture is an attempt to use a systematic approach to answering these questions.

Artem Kurenkov is a motion designer and art director, presently cooperating with the leading design studions, digital agencies, and TV channels on a project basis. He also contributes to the process of creating graphic ideas for local and global brands. Furthermore, Artem is the author and curator of 2-year motion design training at Scream School.


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