For two days the Garage Shop space will be transformed into a mock antique
library with surprising twists. Wallpaper printed with rows of books will cover
the walls, columns of Prada books will be made into furniture and Chesterfield
sofas will contrast with the modernity of the Garage space, creating an
intimate and engaging environment to experience the Prada Book.
For the entire period the Prada Book event will completely takeover the one of
a kind art bookshop in Moscow. The show ties in with a major exhibition at the
Garage Center for Contemporary Culture, 100 Years of Performance (Version #3,
June, Moscow) featuring artist Francesco Vezzoli and culminating in a
performance festival in September.
The Prada book was launched in November 2009 and has been translated into six
languages. Documenting the extraordinary partnership between Miuccia Prada and
Patrizio Bertelli over the last three decades, the 708-page book traces the
experimental and groundbreaking work of Prada in fashion, architecture, film,
art and beyond. It is the story of an iconic and revered brand that defies
convention with every turn of the page.
Prada Prada, established in 1913, is one of the world’s leading brands in
the luxury goods market. Prada, together with Miu Miu, Church’s and Car Shoe,
is part of the PRADA Group, which manufactures and markets high-quality
handbags, leather goods and accessories, footwear, ready-to-wear, eyewear and
fragrances, and distributes its products in 76 countries through 280 directly
operated stores and a network of selected, high-end multi-brand shops and
luxury department stores in major markets around the world.
